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Pin Details
Last eBay Price
$11.96
Collection
Name
Tsum Tsum Beauty and the Beast Mystery Set - Gaston
Series
Tsum Tsum Beauty and the Beast Mystery Set
Origin
Walt Disney World, Disneyland Resort
Year
2017
Edition
OE
Subject
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This pin features Gaston, the arrogant yet iconic antagonist from Disney's 1991 animated classic 'Beauty and the Beast,' rendered in the charming, stackable Tsum Tsum art style. Released in 2017 as part of the Tsum Tsum Beauty and the Beast Mystery Set, this collectible captures Gaston’s signature smirk and thick, expressive eyebrows in a simplified, minimalist aesthetic. The Tsum Tsum craze, which originated in Japan before becoming a global phenomenon at Disney Parks, transformed beloved characters into pill-shaped plushies and subsequent pin series. As an Open Edition release sold at both Walt Disney World and Disneyland Resort, this pin was designed to be accessible to a wide range of collectors rather than being a high-scarcity limited release. Despite its status as an Open Edition, the character's popularity as one of Disney's most memorable villains makes this a frequent target for fans of the 'Beauty and the Beast' franchise. The pin features a clean, screen-printed design with the characteristic black-and-cream palette associated with the Tsum Tsum line. It serves as a fun, approachable addition to any villain-themed or Tsum Tsum-specific pin collection. Collectors often seek out these mystery set pieces to complete their sets or to display alongside other characters from the Belle and Beast universe.
As an Open Edition pin from a mystery set, this Gaston Tsum Tsum is generally easy to find and holds moderate value compared to limited-edition releases. Its primary appeal lies in character popularity and the completionist nature of the Tsum Tsum mystery series. Because it was sold in blind boxes, individual pins like this are often traded or sold by collectors looking to complete their specific character sets.
The Tsum Tsum brand saw its peak popularity in the mid-2010s, leading to extensive merchandise tie-ins across Disney properties. Gaston remains one of the most recognizable villains in the Disney canon, particularly following the 2017 live-action remake of 'Beauty and the Beast' which revitalized interest in the original 1991 film characters.
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